LexisNexis announced the global launch of InterAction® Strategic Account Management, a new customer relationship management (CRM) application for professional services firms. Strategic Account Management equips multi-disciplinary client teams with tools to improve their performance across multiple offices and geographic locations. Businesses can now enhance knowledge sharing and better track, coordinate and align the activities of individual team members with broader account management and client satisfaction goals.
InterAction Strategic Account Management is the first application for legal markets to integrate a CRM solution built on the Microsoft®.NET framework, providing compatibility with Microsoft SharePoint®. This platform facilitates information sharing across multiple software programs, making content and insights from the InterAction CRM database and the Strategic Account Management application seamlessly accessible on SharePoint portals and dashboards.
Existing InterAction customers can use Strategic Account Management to strengthen collaboration with client teams across multiple offices, geographic locations and practice areas, with immediate data access, visibility and sharing provided by the .NET framework.
"Large, geographically dispersed client teams often struggle to operate efficiently and cohesively," said Brad Sidwell, vice president and general manager for LexisNexis InterAction. "InterAction Strategic Account Management enables multiple-user collaboration across the enterprise, and provides team leaders with the ability to address challenges and enhance performance while improving client satisfaction with a built-in feedback mechanism."
Once Strategic Account Management is launched, InterAction data seamlessly integrates into the new application enabling synchronization of teams' strategic communication and tracking of client issues. Team leaders can better manage processes, set and drive goals, and track performance while improving productivity and cross-selling opportunities.
Strategic Account Management introduces a number of new features that go beyond contact management, marketing automation and relationship intelligence, which are already offered by InterAction. These new features include:
"In the legal sector, 71 percent of in-house counsel believe law firms are not doing enough to respond to relationship challenges or economic pressures, according to findings by the recent LexisNexis survey on the State of the Legal Industry," said Angela Petros, vice president of marketing in U.S. Legal Markets at LexisNexis. "This solution helps firms strengthen relationships with their corporate clients by imposing greater systemic coordination around all forms of client communication, and ultimately enables firms to better understand and service their clients' needs."