If I had a nickel for every time a
lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you
JD SUPRA has identified several
firms that have established a great presence on Facebook, and the article notes
why. For those lawyers and firms who are more timid, assume what these
firms are doing is the "Gold Standard."
Fenwick & West is the
firm at the top of the article, and I know for a fact that Fenwick has strategically invested time
and money into developing this strong presence. As one of the premier
technology firms in the world, having a leading social media strategy is
Rob Kahn, the Director of Business Development for
Fenwick, says, "We decided early on to get involved, but to stay focused on a
Facebook presence that fit the platform-friendly. As Facebook and other social
platforms evolve with regard to business communications, so will our presence
on those platforms." Rob notes that he views Fenwick's presence as
rudimentary, especially in light of what's possible. "A stronger FB
strategy would be multifaceted (i.e. recruiting v alumni v community v practice
v industry) and significantly more robust in terms of content."
Read the JD Supra article
more insight at the Law Firm 4.0 Blog.
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