David Fraser (@privacylawyer) is not just
a lawyer online; he's a Canadian privacy lawyer-online.
Participating on a panel with David last Friday, it was immediately obvious
that he "gets social media" when he flat out told a Canadian Bar Association
group of Intellectual Property lawyers that ...being a lawyer online does
nothing for you. Being anything too broad; and you're going to get lost.
I couldn't agree more: It's getting
noisy out there-to think that only three years ago plenty of lawyers had only
two things to say about social media: Me? Why? Well, the crowd has arrived.
what should you be doing to be present and counted for in social media today?
David had some sage words of advice
that echo my own experience in coaching lawyers and share them below,
paraphrased from my notes.
Of course, if you're not living your
practice online, you're less likely to be impacted by any negatives but also
less likely to benefit from the positives. If you are living your
practice online, you may need to do some housekeeping and tidy up your message.
You can start by asking, "What does my professional title on LinkedIn say about
me?" Are you Jane Smith, Attorney, Smith, Jones & Brown? Or, are you Jane
Smith, Miami-based, Bi-lingual Import/Export Attorney Serving U.S and Latin
Listen first; then post. Don't
dilute the message. It's about people, not push messages: Be community
minded. Know your rights, responsibilities and liabilities; there is no
anonymity. What else would you add to this list?
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