There has never been a better time for legal marketers to engage in social media activity and develop a presence in online communities. A recent report from Nielsen indicates that social media websites have become the most popular globally over the course of 2009.
These figures also serve to prove that social media is indeed a marketing power to be reckoned with, and that if there has ever been a more opportune time for lawyers, law firms, and other legal marketers to incorporate social media into their marketing strategy.
Two-thirds of the world's Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time, according to a new Nielsen report "Global Faces and Networked Places."
If data captured from December 2007 through December 2008 is any indication, that percentage is likely to grow as time spent on social network and blogging sites is growing more than three times the rate of overall Internet growth.
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