I just gave the groups I belong to on LinkedIn a makeover, mostly due to the commentary by some of the members.
Social Media is an interpersonal public relations tool. It is not about 'linking-in' to as many groups and people as you can as fast as possible, and talking the loudest to stand out. It is about cross communication, cultivation of relationships, heart-felt sincerity and quality of service.
Too many legal marketers are Bulls in the China Shop of the online communities they belong to, particularly on LinkedIn. It's no wonder so many of legal professionals become frustrated because no one responds. Then, they authoritatively declare that social media - or the on-line platform they're working on at the time, is a waste.
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