3 Reasons For Legal Marketers to Start Thinking Like Journalists

3 Reasons For Legal Marketers to Start Thinking Like Journalists

As a professional marketing legal services, there is a need for you to distinguish your services.  Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty.  You need to provide a venue for them to be able to interact with you easily, and these interactions will translate into the quality clients you want to attract.

News and information sources today have never been more accessible and anyone with an internet connection can contribute to the broadcast of information.  A new survey by the Pew Research Center's Internet & American Life Project and the Project for Excellence in Journalism makes clear, we have become a nation of news grazers whose "relationship to news is becoming portable, personalized and participatory.

But as the concept of "journalism" expands to include citizens with cellphone cameras, Twitter, Facebook, and LinkedIn, the survey's responders reflected something we all feel, with 70% of them feeling overwhelmed by the amount of news and information from different sources, and 72% think most sources of news are biased.

All of us consumers want to be connected to the people and products we can  trust.   There's no better way for professionals marketing legal services to distinguish their credible information from misinformation and propaganda than by being in control of their online presence.  Journalists will seek you out as an expert and when you approach one of them, being able to reference articles your online articles written by firm members and associates will be invaluable.

Read more at the Karasma Media Blog.