Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas and brilliant insights. Trouble is, nifty ideas and brilliant insights are not enough. As a practicing lawyer you also must write quality content to reflect the level of quality that represents you. For some (probably most) lawyers who blog, both new and experienced, it can be a real challenge to keep meaningful, nifty, brilliant, and high quality blog content flowing.
So, let's look more closely at how to write a great blog post. First, if you're going to blog effectively, you should keep these three basic goals in sight at all times.
Next step is to add variety.
Every blogger has his or her own writing style and voice. In most cases this remains consistent throughout the blog. A consistent voice helps readers get to "know" you better. In some cases it can be like hearing the lawyer think out loud. (This can influence business decisions!) But, you'll probably want to mix up the format of the content you present to keep it interesting for both you and your readers. For example, you may have some posts that simply report pure information while others will go into a longer form of analysis or a how-to.
Fresh format ideas can be found from reading other blogs outside the legal industry and modifying them to meet the criteria of your law firm's blog policy and your ethical responsibility to the legal profession. In addition, sites like PRO BLOGGER or Copy Blogger offer valuable tips and inspiration for your journey. Meanwhile, here are a few new ideas I compiled from my own journey. (And Here and here are a few old ones too!)
Read the rest of this post at the Virtual Marketing Officer Blog.