This post concludes our list of questions to ask top clients. As noted last week, the idea is to pick just a few that fit your situation, schedule a meeting to discuss them, and listen to them while they talk 80% of the time. Whatever the client says, do not argue or get defensive. Just listen.
More questions about client satisfaction
Big picture business questions
Active listening questions
These simple prompts can help assure that you listen 80% of the time.
For a more open ended discussion of current trends
If you would like to create more specific questions to fit your client's precise interests, begin by reviewing Paul Lippe's influential article "Welcome to the Future: Embracing the New Normal." Then use your background knowledge of the client to create specific questions about one or more of the trends Lippe discusses: alternate staffing, predictable pricing, defined quality, client intimacy, technology, and process innovation.
Read more on the Legal Business Development Blog.