Mark Usellis, the CMO of Davis Wright Tremaine, as issue editor of the October 2010 Strategies: The Journal of Legal Marketing (published by the International Legal Marketing Association - LMA), compiled several articles that he packaged as "Lessons from our Mentors." I wrote the following article that was published in this issue. I just received my copy of this magazine, so that's why the delay in sharing this post.
Draw a horizontal line on a piece of paper. Write the following words below it: blaming, lying, justifying, rationalizing, quitting, delaying, procrastinating, whining, complaining.
Write one word above the line: RESPONSIBILITY. Now, set this paper aside - we'll come back to it.
"Self-help" is a multi-billion-dollar industry. People of all ages individually invest hundreds of dollars each year to help them survive loss, handle depression, better manage their families and other relationships, be more successful, have more fun, lose weight, get the promotion and make more money. Those of us who purchase these books are optimists, believing that whatever mess in which we find ourselves, there is a road out - a road to a happier, more fulfilled and successful life. In a word, we have hope.
But, do you have enough hope and drive to actually read and finish the book(s)? The answer is often no, because fundamentally, people are subconsciously or unconsciously comfortable where they are.
Why is this understanding important in an article about your legal marketing career? Because you have to shake yourself loose from the comfortable place and be painfully honest about the role you play in sabotaging your success and career. Now, put that piece of paper back in front of you. The ten pieces of advice that follow will help you take ownership of a bright and memorable legal marketing career.
Read tips six through 10 on the Law Firm 4.0 Blog.