By Paul D.
McGrady, Jr., Shareholder, Greenberg Traurig / Author, McGrady on Domain Names
Besides the Terms and Conditions, the other primary
document on the website is the privacy statement. And again, that governs what you can do with
the information about your customer that you get from the customer. Now there's a couple of different kinds of
information. The primary kind of
information is what we would consider to be anonymous information. What is the IP address they are using? The IP address will tell you all kinds of
things, like where they're coming from.
How many pages did they view?
What pages did they view?
That information can be used in the aggregate and
you can look at that information and find out essentially where your customers
are coming from, what they're interested and how to build a better website
experience. And those things are usually
not tied to personally-identifiable information. So, we need to deal with that category of
privacy in a privacy statement.
The other kind is the personally-identifiable
information - name, address, email, billing information. And, again with a privacy statement in place,
it's important to have one of those so that you handle that information
correctly; so that you are able to use the information in the way that you want
to use that information; and so that there's predictability for the
consumer. The government gets a little
unhappy when consumers are surprised when their email address is sold to
And so those sorts of things you have to have in
place, really at the beginning.
learn more, join me for a complimentary CLE Credited LexisNexis® Webinar:
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