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    A High-yield, but Overlooked, Marketing Tool

    As I was reading the weekly feed of law firm press releases from Latin Counsel this morning, I recalled how few law firms bother with this time-honored, but largely overlooked marketing tool. A press release is an excellent low-cost way to improve...

    Law departments can turn to a full-fledged graphics department at a law firm

    Weil, Gotshal & Manges has set up an ancillary function that is unusual. "One of the things that we have done is to create an in-house graphics group for trials and hearings. They do all the in-court graphics rather than our going outside and...

    “Data Driven”: In a Car, Is the Driver a Bug… or a Feature?

    Driver: Bug or Feature? "The fact that you're still driving is a bug," [Google's Anthony] Levandowski says, "not a feature." I'm sure there'll be the inevitable responses about computer crashes vs. auto...

    Identifying Good LPM Trainers

    A client asked recently, "How would you determine whether someone's a good trainer in this field [Legal Project Management]?" I came up with a brief list of traits to look for - requirements, in a sense: Passion for the subject...

    Content and Community | What I’m doing with social media in 2011

    Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back...

    LPM Case Study: Fasken Martineau’s bottom-up approach

    A few weeks ago, I gave a presentation at the Toronto office of Fasken Martineau , a firm with over 675 lawyers in Canada, the United Kingdom, France and South Africa. The topic was Legal Project Management (LPM): What law firms are doing today, and...

    Legal Marketers Can Step Out of the Box With Video

    My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work...

    Client Communications: What Has The World Come To?

    A reporter called the other day to ask about whether client communications have changed, and what I thought about how lawyers should communicate with clients in this new age. She mentioned that in talking with some digitally savvy "younger"...

    The E Words: Effectiveness and Efficiency

    The Three Geeks and a Law Blog guys (I think it's Tony Brown writing) have an interesting post on the limits of efficiency . It leads me to ask (rhetorically), What's the difference between effectiveness and efficiency? You know the old...

    Blogging Can Really Bring In Business

    As the Greatest American Lawyer blog says "content can drive business." In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client . Demonstrating one's expertise...

    Social Media Black-outs and brown-outs: Are we getting burnt out?

    Something other than Autumn leaves is in the air. This week I've seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months...

    Strategic polygamy

    We continue the ongoing discussion about the search for strategic relationships with foreign law firms. One of the big mistakes that some firms make when looking for a strategic partner is to expect to form an "exclusive" relationship with...

    Teaching Legal Project Management in Public

    Most of the training I do is for individual firms and departments. Thus it's not open to outside attendees. Occasionally, I teach what's called a Master Class. I have a public Master Class next Tuesday in Chicago for which I believe a couple...

    A Prospect Didn't Hire You, and You're Surprised?

    Okay, you met the ideal prospective client, who had a legal problem you really could have helped them with. BUT, after your conversation which you thought went well, he or she didn't hire you. What's with that? Well, according to RealPractice's...

    Why Cross-selling Doesn't Work, But Could

    There are obstacles to cross-selling that explains why law firms are so bad at it. But with the right kind of leadership and incentives, the obstacles can be overcome. It isn't easy though. When I was an in-house legal marketer, I actually saw cross...

    Value questions to ask your top clients (Part 1 of 2)

    When an AmLaw 100 senior partner recently asked us for advice on strengthening the relationship with a top client, we recommended asking questions about his client's perception of value. We sent this list. His task was to pick a few key questions...

    Value questions to ask your top clients (Part 2 of 2)

    This post concludes our list of questions to ask top clients. As noted last week , the idea is to pick just a few that fit your situation, schedule a meeting to discuss them, and listen to them while they talk 80% of the time. Whatever the client says...

    Forget About Web Sites, and Focus on Google Maps

    That may be a bit strong. But not too far off for law firms that market to consumers vs. corporate firms. Tom O'Leary, a law firm internet marketing consultant, reports his clients are telling him that they are doing much better with Google Local...

    Legal project management (Part 15): The power of sharing

    This post was written by Steve Barrett and Jim Hassett . Any lawyer who has ever had a mentor knows how valuable it is to have access to information about what has worked in the past, and what hasn't. But lawyers are busy, and sharing is not...

    Artifacts: The Map Is Not the Terrain

    I've hear a lot about artifacts in the past two days. I saw an interesting list of questions about Legal Project Management from a firm partner. We discussed artifacts more than I anticipated in my most recent Master Class. And I responded to a...

    In Two Words: Project Management

    Movie mogul Samuel Goldwyn (the G in MGM) once responded to a suggestion: "In two words: im possible." 1 I can describe project management in two words. Too many people, including project managers, think they can describe it in one. ...

    Keshet Study of Business Development

    Harry Keshet , a researcher and consultant who has previously worked with the National Association of Women Lawyers , is in the midst of a study of business development that promises to be a significant resource for the legal profession. He is collecting...

    Learning From the Way Ford Learns

    Today's NY Times describes how Ford's designers went "back to the drawing board" to tune the controls on their new cars. They didn't use drawing boards. That was the first big step. They used video games and paper mock-ups and...

    Does your law firm need a “social agency?”

    As social media channels grow and the "what should we be doing" buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you're big enough...

    Alternative fee strategies (Part 2 of 3): Conservative risk avoidance

    This three-part series is reproduced from the LegalBizDev Survey of Alternative Fees , a research report based on in-depth interviews with chairmen, senior partners and C-level executives at 37 of the largest law firms in the US. More conservative...