This series of posts is a slightly
extended version of an article that appeared in the July 2011 issue of Managing Partner magazine .
download a PDF of the published version of my article, click here.
Firms that are looking for more
affordable solutions sometimes start by focusing on the...
Of all the topics discussed in my
new book on legal business development , the role of social networking
in legal marketing is the most controversial. Some experts believe that
social media such as LinkedIn, Facebook, Twitter, YouTube, blogging and more
are transforming the way lawyers develop new...
The internet is full of testimonials
and case studies from lawyers who have had marketing success with social media
(online tools for sharing and discussing information) and social networking
(groups of people with common interests mixing together on social networking
sites to build relationships...
Some law firms are going to large companies and offering to
do all their legal work for one fixed price, but the firms don't know how it
will work out in the long run. I suspect in some cases it will come out
This prediction was made in 2009, by
a senior partner from an AmLaw...
A few weeks ago, when I gave a
speech at the retreat of a 1,000 lawyer firm, a senior partner asked: "In
your experience, how do large firms determine costs?" I replied:
"Mostly, they don't. Until recently, most firms were making so much money
they didn't need to precisely...