Seeking client feedback is not only important for every law firm, but it
needs to be done right.
Following a recent post of mine on the topic, my friend
Stacy West Clark raised some
issues that got me to thinking about the Who, What, When, Why's and How's of
getting client feedback...
I received an email this morning
from the CMO Council on its "Marketing Outlook for
2011." While the research study made more sense to report in Q1, it's
worthwhile to use as a check-up as we edge into August 2011.
The Study reports that marketing
budgets are on the rise, with...
Have you ever thought about the
reason people choose to buy legal services from a particular firm?
Sure, if you're a lawyer in practice
(or a business development professional at a law firm) you may have spent some
time debriefing why you lost a tender, but have you actually talked to some...
The "last mile" is a
supply chain management term (and a single released by hard rock/glam band,
Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a
product's last mile before it gets to market and on store
shelves. Apparently, it's the hardest and most...