There is still a lot of
hand-wringing about social media by law firm partners. A surprising
number of firms still don't have approved policies - they are in permanent
"draft" mode, perhaps because they don't really want to commit to
anything they don't fully understand.
The "last mile" is a
supply chain management term (and a single released by hard rock/glam band,
Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a
product's last mile before it gets to market and on store
shelves. Apparently, it's the hardest and most...
Last week on
VirtualMarketingOfficer.com I wrote about How
To Promote Your Law Blog and it turned out to be a pretty popular
post, so I figured there are enough readers who are looking for ideas in this
regard-thanks to all who re-tweeted the post; Twitter was driving a lot of the
Ben Zimmer is a self-described
all-around word nut. He is the former On Language columnist for
The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful
tool when you're looking to add color to your prose) and vocabulary.com .
In a recent New York Times...
In a couple of posts back in 2009, I
talked about the importance of a personal brand ,
as well as its relation to the firm's brand .
Both are important, but the personal brand is more critical since clients hire
lawyers in most cases, not the law firm.
In this month's issue of Law Practice...