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The Social Media conversation we should be having - Part 1.

There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don't have approved policies - they are in permanent "draft" mode, perhaps because they don't really want to commit to anything they don't fully understand. I...

How does the "last mile" relate to lawyers' website biographies?

The "last mile" is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product's last mile before it gets to market and on store shelves. Apparently, it's the hardest and most...

Online Tools for Law Blogs and Other Website Owners | Alexa

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard-thanks to all who re-tweeted the post; Twitter was driving a lot of the traffic according...

Have you heard about "Twitterology?" It's the latest hot new science.

Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com . In a recent New York Times...

Individual and Firm Brands Are Not Mutually Exclusive

In a couple of posts back in 2009, I talked about the importance of a personal brand , as well as its relation to the firm's brand . Both are important, but the personal brand is more critical since clients hire lawyers in most cases, not the law firm. In this month's issue of Law Practice...