This guest post was written by Jonathan
Cooper , a partner and trial lawyer at Tucker Ellis & West . It is an edited version of an essay he wrote as
a participant in our Certified Legal Project Manager TM program, after completing
readings from several leading project management textbooks.
Of all the topics discussed in my
new book on legal business development , the role of social networking
in legal marketing is the most controversial. Some experts believe that
social media such as LinkedIn, Facebook, Twitter, YouTube, blogging and more
are transforming the way lawyers develop new...
The internet is full of testimonials
and case studies from lawyers who have had marketing success with social media
(online tools for sharing and discussing information) and social networking
(groups of people with common interests mixing together on social networking
sites to build relationships...