Most employees of law firms are in a
great position to help in the firm's business development efforts - or help damage
them. A lot of that depends on how they are treated, how much that love or hate
their job, and are otherwise engaged in the business of the law firm.
This is particularly...
Over the years I have met many a lawyer
who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm
can't do it. Individual lawyers must, because clients continue to hire lawyers,
not law firms.
In a recent article entitled "How
to Make It Rain By Marketing...