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Social media for introverts - Guest post by Paul S. Grabowski

I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the...

Only 5 months left to meet your 2011 marketing goals

I received an email this morning from the CMO Council on its "Marketing Outlook for 2011." While the research study made more sense to report in Q1, it's worthwhile to use as a check-up as we edge into August 2011. The Study reports that marketing budgets are on the rise, with...

Can a Law Firm Become a Social Business?

How are you preparing to take your law firm into the "Social Business" era? Perhaps this is the first time you've heard the term used? Here's a definition: Social Businesses combine fully integrated sets of tools, channels, and processes with people that embrace and cultivate...

Happy 20th Birthday World Wide Web!

August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his August 10 Law Librarians Blog post, the anniversary...

Networking Requires Getting Off Your Duff!

Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it's time to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by Theda...

Law Firms on Facebook - More than a toe in the water

If I had a nickel for every time a lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For those lawyers and firms who are more timid, assume...

65% of All Adults Use Social Media

Only 5% of all adults used Social Media in 2005 when Pew Research first asked, and as of August 2011 Pew now reports more than 65% of all adults use Social Media . To be more precise about what going on with online adults here's the daily breakdown from another Pew report : 92% use search engines...

One of the next big things in law firm websites: Video done right.

Everyone who knows Adam Stock , the Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an early adopter of most things technology. He's a capable developer, program and website designer and, in his spare time, he is Chair of the upcoming...

The Relaunch of MoFo Mojo (the MoFo website)

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has...

Martindale's Counsel to Counsel Forum - Managing Investigations, Compliance and Audits in Today's Tough Markets

I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are "best practice" exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received CLE programs by buyers of legal services and...

The Social Media conversation we should be having - Part 1.

There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don't have approved policies - they are in permanent "draft" mode, perhaps because they don't really want to commit to anything they don't fully understand. I...

Have you heard about "Twitterology?" It's the latest hot new science.

Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful tool when you're looking to add color to your prose) and vocabulary.com . In a recent New York Times...

Google's Watching You: The Good, the bad, the ugly

This morning Google announced a change in its privacy policy . I link to the Washington Post article about it because searching Google for "Google Privacy Policy" does not bring up Google's privacy policy as its first result!!! (Okay, it's first if you count the ads... but many of us...