I have worked with Paul Grabowski, Esq.
at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments.
He just wrote this post for Thom Singer's blog (Thom Singer
is also an Andrews Kurth marketing team alum), which should resonate with
many of the...
I received an email this morning
from the CMO Council on its "Marketing Outlook for
2011." While the research study made more sense to report in Q1, it's
worthwhile to use as a check-up as we edge into August 2011.
The Study reports that marketing
budgets are on the rise, with...
How are you preparing to take your
law firm into the "Social Business" era? Perhaps this is the first time
you've heard the term used? Here's a
Social Businesses combine fully
integrated sets of tools, channels, and processes with people that embrace and
August 6, 2011 was the twentieth
birthday of the first website being launched. For the hundreds of
millions of hourly web users across the world, the day came and went without so
much as a piece of cake or a candle. As Mark Giangrande noted in
his August 10 Law Librarians Blog post,
Social media is obviously one way to
network these days, and it can work. But, it is not as effective as
face-to-face events with clients, referral sources and prospects. So, it's time
to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by Theda...
If I had a nickel for every time a
lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you
JD SUPRA has identified several
firms that have established a great presence on Facebook, and the article notes
why. For those lawyers and firms who are more timid, assume...
Only 5% of all adults used Social Media in 2005 when Pew Research first asked, and as of August 2011 Pew now reports more than 65% of all adults use Social Media . To be more precise about what going on with online adults here's the daily breakdown from another Pew report :
92% use search engines...
Everyone who knows Adam Stock , the
Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an
early adopter of most things technology. He's a capable developer,
program and website designer and, in his spare time, he is Chair of the
There has nary been a brouhaha
about a law firm website as there was about the former website of Morrison
& Foerster LLP . The Google analytics traffic stats were
undoubtedly boosted by the lookie-lous, responding to friendly viral urges,
"You just have to see this."
Well, MoFo has...
I have facilitated Martindale
Counsel to Counsel forums all over the world since 2000. These discussions
are "best practice" exchanges by corporate counsel and law firm
lawyers about a particular topic. Consistently, they are the best
received CLE programs by buyers of legal services and...
There is still a lot of
hand-wringing about social media by law firm partners. A surprising
number of firms still don't have approved policies - they are in permanent
"draft" mode, perhaps because they don't really want to commit to
anything they don't fully understand.
Ben Zimmer is a self-described
all-around word nut. He is the former On Language columnist for
The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful
tool when you're looking to add color to your prose) and vocabulary.com .
In a recent New York Times...