Let me start with a confession.
It took me a while to "get" Twitter .
The first time I tried it (which I think was 2008), I just used it to consume
information. It wasn't great for a number of reasons - firstly, I didn't put a
lot of time in to work out who to follow (and in particular...
David Fraser (@privacylawyer) is not just
a lawyer online; he's a Canadian privacy lawyer-online.
Participating on a panel with David last Friday, it was immediately obvious
that he "gets social media" when he flat out told a Canadian Bar Association
group of Intellectual Property...
A client mentioned to me this week
that things are a little slow, so he has more time to think about marketing.
Too bad! He should have been thinking about his next clients when he was busy.
Yeah, I know, easier said than done. However, when you are pressed for time to
complete a client's matter...
The other day, I added a "new"
Friend to my Facebook network, someone I see maybe once a year at a
professional gathering. I thought: This is great. Can it get any easier to stay
in touch and up to speed on what's going on in her life so that the next time
we meet we can immediately...
A legal marketing friend, John Eix,
head of Regional Business Development - Texas for Hunton
& Williams , sent me a June 24, 2011 Law360 article
that I finally had a moment to read. It covers the age-old question of,
"Do clients hire law firms or lawyers?" I have
always insisted that...
Rob Kahn, Director of Business
Development at Fenwick & West LLP , and Elizabeth Lampert,
owner of Elizabeth Lampert PR , just wrote an
article for the National Law Journal about social
media. The publication date was July 4, 2011. After reading it, I
searched for "social media" on...
Over the years I have met many a lawyer
who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm
can't do it. Individual lawyers must, because clients continue to hire lawyers,
not law firms.
In a recent article entitled "How
to Make It Rain By Marketing...
I have worked with Paul Grabowski, Esq.
at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments.
He just wrote this post for Thom Singer's blog (Thom Singer
is also an Andrews Kurth marketing team alum), which should resonate with
many of the...
The jury is (almost) in. We do not,
thankfully, anticipate a Casey-Anthony-super-sized-post-verdict outrage when
the American Bar Association codifies its Commission on
Ethics 20/20 proposed amendments to the Model Rules in 2012. According to the
Commission's recent proposal and report , lawyers...
How are you preparing to take your
law firm into the "Social Business" era? Perhaps this is the first time
you've heard the term used? Here's a
Social Businesses combine fully
integrated sets of tools, channels, and processes with people that embrace and
Social media is obviously one way to
network these days, and it can work. But, it is not as effective as
face-to-face events with clients, referral sources and prospects. So, it's time
to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by Theda...