And which do your clients prefer?
Can your clients or prospective clients determine which you are? Do they care?
Astin Tarlton has an entertaining piece on
Attorney at Work that talks about clients being like kids in a candy store.
If all candy looked and tasted alike, like law firms...
Semantics sometimes get in the way
of some good advice. When you try to convince clients (subtly or otherwise) to
engage your law firm for additional services not previously rendered, I think
it is silly to argue about whether you are cross-selling or cross-marketing
I've known and...