LexisNexis® Legal Newsroom
Law Firm Marketing Tip: How to Make Networking Events Work for You

Networking works best if it is done with “marketing aforethought.” Here’s your game plan for an effective networking event. Where to Go The best meetings for networking are the ones your clients and referral sources go to. Every person in business belongs to a trade association...

A Very Simple Twitter Formula for Generating Legal Marketing Business

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides...

Legal Project Management (Part 5): Six Sigma and Lean

When I started this series of posts, I thought it would have only five parts. However, a significant amount of new information has been published on this topic since I started the series a few weeks ago, so I will continue with several additional posts. When experts talk about increasing legal efficiency...

Social Media Black-outs and brown-outs: Are we getting burnt out?

Something other than Autumn leaves is in the air. This week I've seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months - not because of choice but because I've got...