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What Law Firms Can Learn About Delivering Happiness from Tony Hsieh | CEO Zappos

Tony Hsieh's recently released book, Delivering Happiness | A Path to Profits, Passion and Purpose , is destined to be a classic Gen X must read business book following in the footsteps of other great Boomer reads such as Jim Collins' Good to Great and Built to Last. I read it cover to cover...

How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...

Are Your Web Site Images Effective?

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned before how boring and predictable these images...

5 Business Development Tips For These Economic Times

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is a need to re-think their approach to developing business;...

Overcoming resistance to change (Part 2): Short-term wins

Last week I wrote about a simple strategy to promote change: find the feeling. Sounds great in theory, but exactly how do you do that? Of course the answer will depend on your firm's culture and on the change you are promoting. Here's one example: in many of the firms that we talk to these...

"Never, never let others define you. You define yourself."

Emmitt Smith said that in his August 7, 2010 Football Hall of Fame induction speech. You can read the speech here . I don't love football, but I do like the Dallas Cowboys - most seasons. I typically wouldn't hunt for legal marketing/management metaphors on a sports channel in the fall of...

Why Cross-selling Doesn't Work, But Could

There are obstacles to cross-selling that explains why law firms are so bad at it. But with the right kind of leadership and incentives, the obstacles can be overcome. It isn't easy though. When I was an in-house legal marketer, I actually saw cross-selling work - maybe 1% of the time. An article...

Don't Let Your Advertising Raise False Expectations

I'm not a big fan of advertising for most firms. That's because there are so many other things a firm can do first to effectively gain clients, but haven't tried enough of. So, until they've done other more effective things, i.e., face-to-face kinds of business development, advertising...

Does Your Bio Tell A Story?

It should. Any potential client is going to check you out before calling, whether on your web site or social media sites. If it is like a lot of bios, that may end your chances right there. Your bio should encourage not discourage inquiries from potential clients, the media, or conference planners. ...