Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...
Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned before how boring and predictable these images...
A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison of the Personal Injury Lawyers Marketing and Managing...
It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is a need to re-think their approach to developing business;...
As the Greatest American Lawyer blog says "content can drive business." In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client . Demonstrating one's expertise by putting meaningful content on the Internet is a...
Something other than Autumn leaves is in the air. This week I've seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months - not because of choice but because I've got...
(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines.)
I love my 11″ MacBook Air. It travels...
I participated earlier today in a discussion group on LinkedIn about client
surveys. This posting provides a few additional comments and observations
that would have made my comment on LinkedIn too long.
The question concerned whether a law firm should do its own client
Many lawyers are reluctant to discuss money with clients upfront. I know
when I practiced, it was a topic I would shy away from as much as possible.
But, in this day and age, that is less of an option. Clients are more
demanding regarding what they will be charged.
Bob Denney has an article on...
Seeking client feedback is not only important for every law firm, but it
needs to be done right.
Following a recent post of mine on the topic, my friend
Stacy West Clark raised some
issues that got me to thinking about the Who, What, When, Why's and How's of
getting client feedback...
friend" strategies really do work for law firms, but they require thorough
research, a solid business case, and realistic expectations.
global has become a two-way journey.
the late 1990s, firms in mature legal markets in Europe and North America have
Are you better than you think you are?
One of the most unpleasant surprises in the practice of law is to learn that
a client is dissatisfied with something that you believed that you did quite
well. Bad news like this is unwelcome, but it can be the first step to managing
a major vulnerability...
A client mentioned to me this week
that things are a little slow, so he has more time to think about marketing.
Too bad! He should have been thinking about his next clients when he was busy.
Yeah, I know, easier said than done. However, when you are pressed for time to
complete a client's matter...
I returned from a working vacation
(mostly working) to find a discussion thread on one of the social networks
started by a lawyer looking to build a network with lawyers in other countries.
It is not surprising that a lot of hands, mostly from solo practitioners and
lawyers in small firms, have been...
Last night I attended a special
event at Abacus , one of my favorite Dallas
restaurants -- a Niman Ranch dinner
hosted by chef Kent Rathbun and Niman Ranch farmer, Paul
Willis. If you enjoy four and five-star restaurants, you will be
familiar with Niman Ranch products and its mission of:
Now there is a brilliant title,
right? Obviously, any client who sues for malpractice (or even files a
grievance with the state bar), is probably not going to hire you again. Not to
mention how many people they will bad mouth you to. Okay, so that is pretty
darn obvious. But stay with me a minute...
Consultants (as well as lawyers) can
be a touch wordy sometimes. Especially when trying to sell their
services to prospective clients. Often we think that it's necessary to cover
the waterfront in terms of explaining who we are, what we do (or did), and whom
we do (or have done) work for. Or...
Whether you are making a pitch to
your boss, a client or prospect, or a speech to a more general audience,
credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com
of the importance of ethos in any presentation.
Asher succinctly points out four
simple tips to boost...
It seems like there was some sort of
psychic alignment in the UK legal blogging community last week.
As the news came rolling in on
changes facing the UK market (Neil Rose's site Legal
Futures is often a good place to start), the Entrepreneur Lawyer
Chrissie Lightfoot wrote a great post...
IN YOUR DIGITAL LIFE?
Me. Well, I recently moved and do
not have an extra outlet at my bedside so I've been recharging my iPhone at
night beside my desk-in another room. The difference is noticeable. Before I
used to wake up in the middle of the night and look at the email. Then...
In a nonscientific reader poll
conducted for SmartBrief on Social Media , leading marketers
(of all types) were asked:
Does your company have a formal
training process for employees before they're allowed to blog, tweet or post
other social media content on behalf of the company?
Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers discourage themselves, and sometimes are discouraged...
Interesting buzz over on LinkedIn's
Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less,"
and offered to send a copy to those who requested it. A bunch have. Not a lot
of new stuff there, but a number of points he makes are helpful from a...
Now that your blog is "LIVE," you
need to do some basic things to help others find you. Or give your established
blog a little shove and see if traffic doesn't improve.
to Giant Search Engines
Even though you've optimized the
general metadata on your blog, as well as...
When a group of law firm partners
discusses significant changes in their respective firms, one of them will
almost certainly say: "But no other firm in our market does this..."
We have three responses that we ask
our clients to consider:
First, are you sure? We
have frequently discovered...