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Law Firm Marketing Tip: How to Make Networking Events Work for You

Networking works best if it is done with “marketing aforethought.” Here’s your game plan for an effective networking event. Where to Go The best meetings for networking are the ones your clients and referral sources go to. Every person in business belongs to a trade association...

Basic Networking Tips

Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word "networking" that is the culprit. Think of it...

Social media for introverts - Guest post by Paul S. Grabowski

I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the...

Use Networking to the Maximum at Conferences

Okay, you've decided it's time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources are other lawyers, you would want to go to...

Adopt the 20/20 Rule for More Effective Networking

The Rule : Get to events 20 minutes early, and stay 20 minutes after it is over!! Simple huh. I usually do not link to articles or posts by consultants who refer to themselves as gurus, experts, the best or top anything. I routinely pass their stuff up, because it usually isn't that good, but...