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The keys to new business in a changing economy (Part 1 of 2)

When the economy changes, lawyers must change too. New client demands and new levels of competition are requiring lawyers to rethink the way they develop business. When I wrote the book Legal Business Development: A Step by Step Guide a few years ago, I outlined the steps each lawyer should take to find...

Fear of Facebook? You decide.

"Should I be on Facebook?" That is the first question lawyers often ask me these days. Followed by: "Should I trust Facebook?" and "Is Facebook really worth my time for business development?" My answer is an enthusiastic YES! but..... .....only in the hands of a conscientious...

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...

Fear of Facebook Part III: Fan Pages for Law Firms?

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...