A referral network does not just happen. Like everything else in legal marketing, it takes work. William Melater, the Dis-Associate contributing author on Attorney at Work, tells us that it doesn't matter where you went to school or your class rank. What does matter, if you are to "be successful as a lawyer," is that you are able to bring in business. How true when it comes to the real world of law.
Since most business (in my experience at least 80%) comes from referrals, every lawyer needs to develop a referral network. Okay, I agree that that is easier said than done. But, it doesn't have to be difficult. Melater suggests three simple things to do in his article "Building a Referral Network from the Ground Up." His tips can be helpful:
That is all the more reason to get working harder today at building your network.
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