Okay, if you're a solo practitioner, or really any kind of hire-able lawyer who doesn't currently have at least a basic website - please, I beg you, GET ONE. How in the world am I supposed to refer you business otherwise?
Do you seriously think my friend-of-a-friend-of-a-friend, who's called me in tears because of this, that, or the other really bad thing that just happened, is going to pick up the phone and call you tomorrow morning, with only a non-maintained Avvo profile to go on?
News flash - it's not going to happen.
How do I know this?
Because I get asked for referrals all the time, and I pay attention to what happen next. (Actually, in some cases, I don't even bother passing along your information, since now I can't do even the most basic vetting of you and your practice and I don't want to waste everyone's time.)
What You Need
Honestly, I'm not asking for much.
I don't demand a Twitter profile, or even a blog. Just put your name, your location, and the word attorney somewhere in close proximity. (Hint: If I Google "Janet Smith attorney San Francisco" and don't get your website, that's a problem. Fix it.)
Then tell me what type of cases you take. If you really want to get fancy, add a photo. Then include your contact information, and (ideally) what it costs to talk with you initially.
Really, is that too much to ask? I think not.
So now you're on notice. If you don't have a website, don't expect any referrals from me (or anyone else, most likely.)
Whew, glad we cleared that up.
Alison Monahan is the founder of The Girl's Guide to Law School and a co-founder of the Law School Toolbox. A 2006 graduate of Columbia Law School, she was a member of the Columbia Law Review, a Civ Pro Teaching Assistant, a Kent Scholar, and a Stone Scholar. After law school, she clerked in the District of Massachusetts and was a BigLaw patent litigator for two years. Now she helps other aspiring lawyers get into law school, get through, and stay true to themselves in the process.
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