By Mary Gately and Victoria Bruno
Online and social media have revolutionized the way companies interact with their customers - allowing them to target customer interests and engage customers much more directly. Entering into the world of social media, however, may pose reputational challenges. On-line stores and e-commerce platforms encourage customers to post reviews about the products they offer. Numerous companies directly prompt their customers to "like" them on Facebook or to comment on Twitter about their consumer experiences. But what if the responses customers post are less than glowing? Most critically, what if a company is the target of defamatory falsehoods? Many companies simply are not prepared to address the consequences of such behaviors. Writing for The Social Media Monthly, attorneys Mary Gately and Victoria Bruno look at the speech and defamation issues companies should be aware of in an age when e-commerce meets social media.
Follow this link to read the complete article.
Published by DLA Piper LLP (US)Copyright © 2012 DLA Piper LLP (US)All Rights Reserved This bulletin is intended as a general overview and discussion of the subjects dealt with. It is not intended, and should not be used, as a substitute for taking legal advice in any specific situation. DLA Piper will accept no responsibility for any actions taken or not taken on the basis of this publication. Pursuant to applicable Rules of Professional Conduct, it may constitute advertising. Circular 230 Notice: In compliance with US Treasury Regulations, please be advised that any tax advice given herein (or in any attachment) was not intended or written to be used, and cannot be used, for the purpose of (i) avoiding tax penalties or (ii) promoting, marketing or recommending to another person any transaction or matter addressed herein. You are receiving this communication because you are a valued client or friend of DLA Piper. DLA Piper LLP (US) is part of DLA Piper, a global law firm, operating through various separate and distinct legal entities. Further details of these entities can be found at www.dlapiper.com. All rights reserved.
For more information about LexisNexis products and solutions, connect with us through our corporate site.