LexisNexis® Legal Newsroom
Truth and Myths about Rainmaking

Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers discourage themselves, and sometimes are discouraged...

Rainmaking Tips for New Lawyers: Raise Your Profile

It is always a good idea for lawyers to focus on raising their visibility to attract clients directly and via referrals. Amy Campbell's Web Log recently suggested three steps to increase fame and fortune this year that should help in developing business. They include: Writing more . Whether...

More Rainmaking Tips for New Attorneys

It should be patently obvious that when a client or prospect has a legal matter that needs to be addressed, you would want them to think of sending the work to you . If you are not the first lawyer or law firm they think of, you have some work to do. Ric Willmot has a post in his Weekly Wisdom series...

Associates Must Jump on the Partnership Track Sooner than Ever

There is no gentle learning curve or methodical training for associates who are expected to hit the ground running, bringing business to the firm as early in their careers as possible. It's all about rainmaking. The ABA Journal notes that associates with partnership aspirations need to get on the...

Two Important Business Development Tips for New Lawyers

In a similar vein to the old real estate adage, in legal marketing it's all about contact, contact, contact. Two important factors need to come into play in building any relationship are how often you are in contact (with clients, referral sources and prospects) and what value those communications...