mtvU, LexisNexis Team Up To Fight Human Trafficking In Against Our Will Campaign

mtvU, LexisNexis Team Up To Fight Human Trafficking In Against Our Will Campaign

Right now, there are millions of sex and labor slaves worldwide - and many of them are right here in America. But you have the power to make a difference and help stop this horrific human rights atrocity. mtvU and LexisNexis are calling on you to submit your most creative ideas for a chance to win $10,000!

As part of mtvU's Against Our Will campaign, we're on the hunt for innovative digital tools that raise awareness of and encourage action on modern day slavery in the U.S. Modern-day slavery, or human trafficking, includes both sex and labor slavery and has been reported in all 50 states in the past two years. You can learn more about the issue in the "Get the Facts" section of this site.

You can enter the "Against Our Will Challenge" by yourself, or as a team of up to five members, and if we pick your idea you'll take home $10,000 furnished by LexisNexis. You may also have a chance to work with mtvU to make your idea a reality. The winning idea will become a core component of the Against Our Will campaign.


Applicants must be currently enrolled as college students and can participate in teams of up to five people.


Projects can take any shape, including, but not limited to, short-form viral content, mobile services and applications, digital interactive experiences and installations, online gaming, widgets or enhancements to existing social networks.

They should address one or more of the following aspects of modern day slavery in the US:

  • Modern day slavery takes place across the United States in a variety of settings
  • Demand for goods and services, including commercial sex, produced through slavery is what fuels the industry
  • Pimps are sex traffickers who use violence, lies and threats to exploit others for profit

They should also pioneer a new mobile or Web-based tool that does one or more of the following:

  • Raises awareness of modern day slavery, making it feel real, personal and close to home
  • Provides simple and meaningful ways for people to demand slave-free products
  • Encourages people to reduce demand for commercial sex resulting from trafficking either in their own lives or in the lives of others
  • Promotes activism and advocacy on the issue

They should also rely on factual information on the topic of human trafficking from one of the following sources:

Need help getting started with your research? Here are some helpful hints.

Questions on the challenge or issues with the submission form? Email us at

Applications due: April 2, 2012

LexisNexis Legal & Professional is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. The company was the first to bring legal and business information online, and today, LexisNexis harnesses leading-edge technology and world-class content to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business.

LexisNexis partners with private and public organizations to support efforts to combat human trafficking around the globe. Efforts include driving awareness, sponsoring victims support and leveraging our technology and content to assist experts in combating this crime.

For more information about LexisNexis products and solutions, connect with us through our corporate site.