9th Circuit: Razor Maker's 'Incredible Comfort' Claims Are Puffery

9th Circuit: Razor Maker's 'Incredible Comfort' Claims Are Puffery

SAN FRANCISCO - A razor manufacturer's claim that one of its products provides "incredible comfort" is puffery and does not suggest superiority over another of its products, a Ninth Circuit U.S. Court of Appeals panel held Aug. 9 in affirming dismissal of California unfair competition law (UCL) claims (Ryan Edmundson, et al. v. The Procter & Gamble Co., No. 11-56664, 9th Cir.).

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