SAN FRANCISCO - I Can't Believe It's Not Butter! Spray (ICBINBS) falls under federal regulations for "spray" products, but plaintiffs need not plead "magic words" to demonstrate that they relied on the labeling in purchasing the product, a federal judge held Jan. 22 in allowing California unfair competition law (UCL) claims (Kym Pardini and Carrie Wood, et al. v. Unilever United States Inc., No. 13-1675, N.D. Calif.; 2014 U.S. Dist. LEXIS 7900).