Mealey's Litigation Procedure - Federal Judge: Standing, Harm, Reliance Shown In 'Natural' Shampoo Claims

Mealey's Litigation Procedure - Federal Judge: Standing, Harm, Reliance Shown In 'Natural' Shampoo Claims

SACRAMENTO, Calif. - Consumers have standing to pursue California unfair competition law (UCL) class action claims alleging that a global consumer goods company misrepresented that its "naturals" line of hair care products contained no artificial ingredients because they adequately pleaded economic injury and reliance on the company's representations, a federal judge held April 9 (Alba Morales and Lanie Cohen v. Unilever United States, Inc., No. 13-2213, E.D. Calif.; 2014 U.S. Dist. LEXIS 49336).

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