NEW YORK - A consumer who alleges that an online members-only shopping website falsely advertised the fabric used to make baby blankets must arbitrate his individual claims, a New York federal judge ruled April 24, dismissing the man's class complaint (Adam Starke, et al. v. Gilt Groupe, Inc., No. 13-5497, S.D. N.Y.; 2014 U.S. Dist. LEXIS 58006).