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Mealey's IP/Tech - Tells Supreme Court Lanham Act Allows Generic '.Com' Trademarks

WASHINGTON, D.C. - Citing the Lanham Act's "primary significance" test, B.V. argues in its Feb. 12 merits respondent brief to the U.S. Supreme Court that the Fourth Circuit U.S. Court of Appeals correctly found that the adding of the top-level domain (TLD) ".com" to a generic term can create a protectable trademark if the relevant public does not view the mark as generic (U.S. Patent and Trademark Office, et al. v. B.V., No. 19-46, U.S. Sup.).
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