Roy A. Franco, J.D. is the Director of Risk Management Strategies for Safeway Inc., Pleasanton, California, and responsible for legislative issues that impact the risk management group as well as contract administration. Before then, Roy managed the Northern and Southern California liability claims operations and was promoted to Director in 1999 over all liability claim operations for Safeway. He was recently promoted to his present position, but before then Roy gained experience in loss control, labor relations and insurance placement with Safeway as part of his Director role. In recent years he has identified Medicare and the challenges it presents to liability settlements. He has worked to educate and promote the issue amongst industry members speaking to the California Retailers Association, Golden Gate RIMS Chapter, American Insurance Association, Food Marketing Institute, National Retail Federation, RIMS, and Retail Industry Leaders Association. His advocacy has culminated into the formation of the Medicare Advocacy Recovery Coalition (MARC) whose purpose is to promote legislation that will improve the efficiency of the Medicare reimbursement process without sacrifice to the efficient administration of liability claims. Roy A. Franco graduated from the University of Santa Clara School of Law and practiced insurance defense for ten years before he was hired at Safeway. He is licensed in both California and Hawai’i . Roy A. Franco is a Golden Gate RIMS Chapter Board Member and Delegate. He is also a member of the California Legislative Delegation for RIMS.