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Keller and Heckman: N.J. District Court Refuses to Dismiss False Advertising Suit

On June 12, 2013, the U.S. District Court for the District of New Jersey denied Tropicana’s motion to dismiss a false advertising suit. In Lynch v. Tropicana Products, Inc. , the plaintiffs alleged that the juice’s label falsely claimed that its modified “not-from-concentrate”...