A legal marketing friend, John Eix,
head of Regional Business Development - Texas for Hunton
& Williams , sent me a June 24, 2011 Law360 article
that I finally had a moment to read. It covers the age-old question of,
"Do clients hire law firms or lawyers?" I have
always insisted that...
Rob Kahn, Director of Business
Development at Fenwick & West LLP , and Elizabeth Lampert,
owner of Elizabeth Lampert PR , just wrote an
article for the National Law Journal about social
media. The publication date was July 4, 2011. After reading it, I
searched for "social media" on...
I have worked with Paul Grabowski, Esq.
at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments.
He just wrote this post for Thom Singer's blog (Thom Singer
is also an Andrews Kurth marketing team alum), which should resonate with
many of the...
Okay, you've decided it's time to do
some networking at a conference. The first thing you need to do is identify the
right conferences to attend. Those would be ones that your clients and/or
referral sources attend. If your main referral sources are other lawyers, you
would want to go to...
I received an email this morning
from the CMO Council on its "Marketing Outlook for
2011." While the research study made more sense to report in Q1, it's
worthwhile to use as a check-up as we edge into August 2011.
The Study reports that marketing
budgets are on the rise, with...
August 6, 2011 was the twentieth
birthday of the first website being launched. For the hundreds of
millions of hourly web users across the world, the day came and went without so
much as a piece of cake or a candle. As Mark Giangrande noted in
his August 10 Law Librarians Blog post,
If I had a nickel for every time a
lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you
JD SUPRA has identified several
firms that have established a great presence on Facebook, and the article notes
why. For those lawyers and firms who are more timid, assume...
Everyone who knows Adam Stock , the
Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an
early adopter of most things technology. He's a capable developer,
program and website designer and, in his spare time, he is Chair of the
There has nary been a brouhaha
about a law firm website as there was about the former website of Morrison
& Foerster LLP . The Google analytics traffic stats were
undoubtedly boosted by the lookie-lous, responding to friendly viral urges,
"You just have to see this."
Well, MoFo has...