LexisNexis® Legal Newsroom
Greenberg Glusker Enjoys Successful 'Re-launch' of InterAction with Internal Branding Campaign

Greenberg Glusker's partners recognized the importance of Client Relationship Management (CRM) software technology long before many other firms, implementing InterAction®-a LexisNexis® product-in 2003. However, in the absence of a strong internal adoption effort, the software was not truly...

What Is Branding and How to Protect It?

Key to business success often lies in creation of a powerful brand. A brand defines the source of goods and services. The goal is to get customers shopping for a certain type of goods or services to look for your particular brand because they came to identify it with a certain look, feel, quality or...

A Firm's Brand is Worthless...

...If the lawyers who helped establish the brand depart. That is the real lesson of Howrey's demise, according to John Hellerman . In an excellent article published on Law360 yesterday, he points out how Howrey was praised in recent years for its branding campaign and its success; but couldn't...

Sheppard Mullin Richter & Hampton LLP: Fashion Film Art Movement

By Victoria Lee and Ted Max In this hyper-digital age, the designer brand's focus has gradually shifted from primarily print advertising media to reaching consumers through the Internet and many forms of social media with branded entertainment in the form of short fashion films. The fashion film...

Diverting Organic Waste and Recyclables with Integrity

Integrity Waste (IW) is full service waste management company that specializes in collection and disposal of organic waste. Based in Novato, California, Integrity Waste has implemented programs to handle waste in Foster City, San Rafael, Concord, and Union City. I recently spoke with Ron Falcon, the...