LexisNexis® Legal Newsroom
There Has Never a Better Time for Legal Marketing Brands to Engage in Social Media

There has never been a better time for legal marketers to engage in social media activity and develop a presence in online communities. A recent report from Nielsen indicates that social media websites have become the most popular globally over the course of 2009. These figures also serve to prove...

Legal Marketers Can Step Out of the Box With Video

My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work with my lawyers on when developing their brands...

Lawyers, Forget About “Quitting Facebook” – Expanding Your Comfort Zone to Communicate is Key

While I was at the National Association of Minority and Women Owned Law Firms (NAMWOLF) Business meeting in Washington, D.C., I had the opportunity to meet with large-firm general counsel, communications directors and small firm members from across the country. I really enjoy talking to lawyers in...

Ease, Steadiness and Awareness Work for Legal Marketing Social Media

I just gave the groups I belong to on LinkedIn a makeover, mostly due to the commentary by some of the members. Social Media is an interpersonal public relations tool. It is not about 'linking-in' to as many groups and people as you can as fast as possible, and talking the loudest to stand...

The Social Web Revolution and Law Firm Marketing Professionals

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's annual conference. This year we had an amazing...

Narrow Your Practice Niche To Broader Your Reach

Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from every other lawyer in their area. I've written...

Fear of Facebook? You decide.

"Should I be on Facebook?" That is the first question lawyers often ask me these days. Followed by: "Should I trust Facebook?" and "Is Facebook really worth my time for business development?" My answer is an enthusiastic YES! but..... .....only in the hands of a conscientious...

Fear of Facebook: Part II: How to use Facebook privacy settings

Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...

Fear of Facebook Part III: Fan Pages for Law Firms?

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...

Martindale-Hubbell Connected Celebrates One-Year Anniversary

It's hard to believe it's been one year since we launched Martindale-Hubbell Connected , now the premier online professional network for the legal profession. The phenomenal growth of the network over the past 12 months stands as a testament to incredibly hard work by the motivated and talented...

Chris Brogan on Legal Marketing: An Interview With Karasma Media

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we say enough credence to follow, friend or quote what...

3 Reasons For Legal Marketers to Start Thinking Like Journalists

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty. You need to provide...

A Very Simple Twitter Formula for Generating Legal Marketing Business

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides...

Too Busy For Marketing? Tap Into Your Social Web Communities

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...

Law Firm Branding: Hocus Pocus or Results?

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American Lawyer , April 19,2010) that Baker McKenzie,...

10 Cheap But Effective Marketing Tips For Today's Realities

Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on Law.com's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age, their worth mentioning. They include (with my...

Social Web ‘consumption, familiarity and use’ by in-house lawyers: survey released

As a marketer I rarely, if ever, try to "convince" a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that presents details, offers illustrations of what others...

What it takes to succeed in online marketing

A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches. Sixty-five percent of people in need of legal representation begin their search for an attorney on the Internet, according...

How to Write a Blog Post: content ideas for lawyers who blog.

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...

Marketing Medical and Consumer Products in Social Media

The Internet is now one of the most popular ways Americans obtain information on medical and consumer products. The emergence and growth of social media have changed traditional notions of what is regulated, who is responsible for product-related messaging, how reporting and regulatory obligations are...

Podcast: Marketing Medical and Consumer Products in Social Media

The Internet is now one of the most popular ways Americans obtain information on medical and consumer products. The emergence and growth of social media have changed traditional notions of what is regulated, who is responsible for product-related messaging, how reporting and regulatory obligations are...

How to Stay on the NLRB's "Friends" List, by Bullivant Houser Bailey PC

You may recall that last November we told you about the Connecticut employer who faced NLRB charges for firing an employee who posted derogatory comments about the company on Facebook, Employees May Not "Like" You on Facebook, But That's Not Grounds for Termination . Last week, the employer...

How Can Law Firms See A Return On Their Investment In Social Media?

Lawyers use social media. Perhaps the largest group is lawyers who use it to market their firms and themselves. From network marketing on LinkedIn® and Facebook® to content marketing via blogs and YouTube®, lawyers are finding ways of demonstrating thought leadership, publishing...

Tweets And Status Updates Meet The Courtroom: How Social Media Continues To Be A Challenge For E-Discovery In 2011

By Nadine R. Weiskopf According to a survey from Arbitron Inc. released in April 2011, the percentage of Americans age 12 and older who have a profile on one or more social networking websites has reached almost half (48 percent) of the population-double the level from three years ago (24 percent...

LexisNexis In-House Advisory: The Explosion In Social Media Creates New Liabilities While Broadening Companies' Opportunities

By Dylan McGuire As the number of people using social media websites - such as Facebook ® , Twitter ® , blogs and more - grows exponentially, corporations are faced with a new set of challenges on how to effectively manage a new set of liabilities brought about by this new information age...