Google plans to buy ITA Software who provides
airline travel utilities to American, Continental, Hotwire, Kayak, Orbitz,
Microsoft's Bing, among other companies. Of course this purchase for $700
million will require federal scrutiny given the antitrust implications, but as
my friend Erika Morphy reports "Google says it plans to
honor all the agreements the firm has with its customers and does not intend to
sell airline tickets. Instead, CEO Eric Schmidt said, the company plans to
build new flight and fare search tools for travelers." Google's attempt to take
control over the travel industry is an interesting evolution, but one must
wonder if the acquisition of ITA Software will give monopoly power in the
travel space to Google.
Google Reviewing My Final Exam
Since 2000 I have taught courses on
the Law of
eCommerce at the SMU Dedman School of Law and Google must have
gotten the idea about taking over the travel industry from my 2008 Final Exam:
hired you to give e-Commerce business advice immediately after announcing that
Google bought Microsoft, Oracle, SAP, IBM, Symantec, Adobe, AOL, Amazon,
Yahoo!, American Airlines, Delta Airlines, United Airlines, US Air, Southwest
Airlines, British Air, Cathay Pacific Air, China Air, Korean Air, Japan
Airlines, Airbus, Boeing, Hilton Hotels, Marriott, Starwood, Hyatt Hotels,
Hotels.com, Orbitz, and Travelocity. The combined company plans to operate from
one main website located at www.google.com.
government agencies that regulate each of these companies have not approved
these mergers, regardless Google intends to begin the new website located at www.google.com
on January 1, 2009.
that each of the acquired entities will continue conducting business in their
current field of business.
TERMS OF SERVICE. Write one set of terms of service that will apply to www.google.com.
(3) ASSUMPTIONS: State all assumptions.
Google got the idea from me. Right? What do you