Facebook now offers users the
ability to download all of their content in a simple zip
file format, but this doesn't solve privacy concerns. Sure it's nice to be
able to download all the content, but in the meantime Facebook still stores
lots of valuable information about users.
Let's see a show of hands- how many of you have ever taken the time read Facebook's
In the meantime here's what Facebook
says about site activity information:
keep track of some of the actions you take on Facebook, such as adding
connections (including joining a group or adding a friend), creating a photo
album, sending a gift, poking another user, indicating you "like" a post,
attending an event, or connecting with an application. In some cases you are
also taking an action when you provide information or content to us. For
example, if you share a video, in addition to storing the actual content you
uploaded, we might log the fact that you shared it.
July 2010 estimates are that the advertising revenue for Facebook in 2010 is
$1.28 billion which is about a 50% increase from the 2009 revenue of $665
million. It doesn't take rocket science to see that Facebook monetizes users'
data and so it's hard to image that there is any real privacy on Facebook at
all since Facebook sells information about everyone and what they do on
What about Terms of Service and
Generally courts around the world
enforce Terms of Service and Privacy Policies, but I continue to be amazed that
so few people ever read these contracts that legally bind them to websites, and
particularly Social Media sites. As part of my Law of
eCommerce class I regularly review Terms of Service and Privacy
Policies during each semester, and I find it fascinating that like
businesses have such different business views....take a look at Google
and Bing's Terms of Service and see how differently
they bind their users even though they are in the same search engine business.
For instance, Google does not require users to indemnify Google for claims
brought against Google, but Bing does require users to indemnify Bing
(Microsoft) if a claim is made against Bing based on the user's actions.
Think about Terms of Service and
Often I find that my clients merely
copy Terms of Service and Privacy Policies for their websites without taking
into account that they may be in the software development and licensing business,
but since they are not IBM, it's not a good idea to just copy IBM's Terms of
should use good judgment about how to bind users contractually to websites, and
make sure the Terms of Service and Privacy Policies are consistent with the way
their conduct their businesses.
Facebook now offers users the ability to download all of their content in a simple zip file format, but
Hey everyone, we have a good discussion starting on Martindale Connected about this topic. Stop by , take a look and comment: community.martindale.com/.../17088.aspx