By the fall of 2011 BlackBerry mobile devices will use Microsoft's Bing as
the default search engine (with Bing maps) in direct competition with Google
and to try to capture location based marketing opportunities. This should not
be a surprise to anyone since Microsoft's reported a 4% decline in sales of the Windows
operating system in the wake of the sales of Apple's iPad 2 and a
many other tablets including the BlackBerry Playbook. No one should really
feel sorry for Microsoft however since their overall profits were up 31%, but
clearly Microsoft and BlackBerry teaming up against Google sends interesting
messages to the location based marketers.
Needless to say there are a myriad
of competitors to BlackBerry, including the Google's Driod which of course
defaults to Google for search and maps. Of course on the iPad/iPhone
default to Safari so neither Microsoft nor Google benefit. As
location based marketing evolves which mobile browser is default on your device
may be a game changer.
Do you think the default browser on
the BlackBerry will help Bing?