As a retailer Apple appears to be
second to no one, but since imitation is the sincerest form of flattery is it
any wonder that a blogger
visiting China recently discovered more than one counterfeit "Apple Store"
selling Apple products and employees of the counterfeit "Apple Store" even
believed they work for Apple! It is not clear exactly what Apple will do about
this blatant trademark infringement. Actually the four real Apple outlets in
Beijing and Shanghai are now the four most heavily trafficked Apple stores in
the world and also generate the most revenue, outselling even the Fifth Avenue
Apple Store in Manhattan (New York) open 24 hours a day.
Apple products are unbelievably
popular in China as reported by the NY Times. In the last quarter alone Apple
had revenue of $3.8 billion in revenue in China and:
the first three quarters of Apple's fiscal year, revenue in greater China was
$8.8 billion - six times that of a year earlier. Last quarter, Apple may have
even generated more revenue in China than Lenovo - the Chinese PC maker that
seven years ago acquired I.B.M.'s personal computer business, according to a
survey by Bloomberg News.
It may be better for Apple to allow
the counterfeit Apple Store to operate to sell more Apple product and worry
about the trademark infringement by some licensing agreement rather than trying
shut down these counterfeit "Apple Stores."
Visit Peter Vogel's Internet,
Information Technology and e-Discovery Blog
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