Google paid an estimated $100-200 million to
expand its reach by purchasing Zagat Survey that potentially increases Google's
Social Media power. Pew Research recently report that 92% of adults on the
Internet use search engines every day, so couple that information
with Google's "estimates that about 20 percent of its daily searches are for
things that are nearby."
Marissa Mayer (Google's vice
president for local, maps and location services) said:
of these are users wondering where they should go, where they should spend
their time, so to be able to offer accurate information is important, and
that's why we've been getting focused on reviews.
As Google gets the corner on more valuable
information, the net result is that Google's purchase of Zagat Survey appears
to be brilliant.
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