By Paul D. McGrady, Jr., Shareholder, Greenberg Traurig / Author, McGrady on Domain Names
One of the new topics that general counsel need especially to be aware of is ICANN's plan to launch new top-level domain names. ICANN (Internet Corporation for Assigned Names and Numbers) is the outfit that runs the domain naming system and they are in the final stages of policy development to launch new extensions that will be in place of dot com.
Dot com's not going away - it's just a new opportunity for additional domain names. And some of those domain names will be brands because it's open to everybody, even brands.
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