These days, with your consent or without, every one of us has an Internet persona claiming to tell others some story about who we are. We have public artifacts, so to speak, indicating where we went (go) to school, where we live, where we are employed, and, in some instances, who our friends and colleagues are. Whether your artifacts appear on your firm website, LinkedIn, Facebook, Twitter, etc., they are out there, and, generally speaking, the artifacts are incomplete.
You are bigger than the sum of the parts, anyway, and if you don’t tell your own story, someone else will. When keeping a career profile up-to-date in the digital age, be sure to spin your own story with a few management techniques for your legal practice.
1. Google Yourself: If you have not done so recently, take a few moments to Google yourself. What results do you see? If the results are unfavorable in any way, take action. Take down any questionable photographs, or set them to private. Delete any blog posts or comments that, in retrospect, may offend a potential employer or client (or simply give your opposing counsel something to hold over your head).
2. Update Existing Profiles: Your firm biography, LinkedIn profile, Twitter biography blurb, and any other bios out there should be kept up-to-date and should reflect only the most flattering things about you and your professional life. Whether you are a law student or practicing lawyer, you have crossed the threshold into the professional world. Your priority, on the Internet and otherwise, is to reflect a formal, professional, accomplished persona.
3. Contribute To Educational & Other Reputable Journals, Blogs, Etc.: If you run a Google search for anything, as I am sure you have thousands of times, you will start to detect a pattern. Certain sites are favored by Google, and those sites will take a more prominent place in the search results than other sites again and again. In a professional context - legal, specifically - if you can associate your name with a law firm, academic institution, or reputable legal journal, your chances of appearing prominently in Google will increase. In upcoming months, make it a goal to contribute in some way to a prominent academic or other legal publication. Not only will this lead to a positive search result associated with your name, there is prestige in contributing to any such publication. When you do contribute, remember to update your resume, bio, etc. accordingly.
Have you found it difficult to “tell your story” in the digital space?
Very good posting, thanks.
A very apt post, as most people don't know how to build their social media image. There are various blog posts and websites that can help you with the same. But every step in social media must be taken carefully and every word typed must be thought on twice, so as to make sure that you have a good image and reputation.