“Because Transformation Is Essential to the Communities We Serve” is the introductory tagline of the webpage promoting the American Library Association’s (ALA) newest attempt at establishing the essential link between libraries and their constituents. Launched in Washington D.C., in October 2015, the multiyear Libraries Transform campaign is “designed to increase public awareness of the value, impact and services provided by libraries and library professionals.”
The 2016 National Library Week theme, Libraries Transform, was deliberately chosen to align with the ongoing campaign. For the observance, library supporters and advocates were actively recruited to show support and “spread the word about the important role of libraries in people’s lives” in creative ways.
Read the full article from Information Today, Inc. here.