Greenberg Traurig, LLP, an international firm and one of The Am Law 100® members, uses legal prowess, collaboration and advanced technology to help clients navigate change. Embracing technology helps the firm meet several objectives: keep costs down, make attorneys highly accessible to clients and expedite work.
In line with those objectives, in 2013 Greenberg Traurig began using eBook technology to complement the firm’s physical book collection and make titles more accessible to attorneys from anywhere, anytime, via computers and mobile devices. The change was also designed to save physical space and reduce operational costs. Right now the firm has nearly 200 titles available as eBooks.
To realize optimal benefits, Greenberg Traurig decided to give library patrons a positive educational experience encouraging them to embrace eBook technology. It was time to help firm professionals navigate change.
A team of knowledge management professionals developed a campaign involving gamification—online activities providing information about eBooks and encouraging users to explore the resource. The four-week GT E-books Bowl was based on a football-game structure. Complete with challenges, points and prizes, the game spurred competition, enthusiasm and new usage.
Read the full case study here: Navigating Technology Change in a Large Firm: Greenberg Traurig “gamification” project helps library patrons embrace eBooks