This bundle is geared for InterAction marketing and Data Stewards who will be working with lists, managing events, maintaining data quality processes and other firm initiatives. These 3, half-day sessions will effectively prepare you to manage your Windows Client processes.
Targeted Role:
Marketing professionals who will be managing marketing and data quality initiatives.
Courses included in bundle:
• On-Demand Fundamental Concepts tutorial & quiz to be completed before class
• Windows Client Essentials for Understanding and Maintaining Contact Data
• Windows Client Essentials for Managing Marketing Lists, Searches & Reports
• Administrator Client Essentials for Managing User Accounts and User Groups
After Class Resources & Periodic IA Training Communications:
• 1-hour Buy-A-Trainer session to be used within 12 months ($500 value)
• 10% discount on additional Buy-A-Trainer sessions
• InterAction Training Quarterly: The latest news from IA Training!
• Notifications to free webinars, blogs and tutorials at LexisNexis University
• Continued learning opportunities
________________________________________
Session 1: Windows Client Essentials for Understanding and Maintaining Contact Data
When: February 4, 2019 1pm – 5pm ET
Session 2: Windows Client Essentials for Managing Marketing Lists, Searches & Reports
When: February 5, 2019 1pm– 5pm ET
Session 3: Administrator Client Essentials for Managing User Accounts and User Groups
When: February 7, 2019 1pm– 5pm ET
________________________________________
Session Descriptions:
________________________________________
Session 1: Windows Client Essentials for Understanding and Maintaining Contact Data
The Essentials Understanding and Maintaining InterAction session is a comprehensive, hands-on review of contact data and contact organization, company association, relationships and contact intelligence used for marketing, business developPment, and data quality efforts. This lesson highlights key components of how Marketing benefits from contact organization and contact quality tools. This course is designed to provide both Marketing and Data Stewards the tools and concepts they need to help succeed in their own InterAction tasks.
Targeted Role:
Marketing professionals and Data Stewards who will be creating or working in folders, adding contacts to lists, and exporting and importing contact information.
Session Outline:
• Explain the purpose of contact types
• View, edit, and add contact information
• Exporting and Advanced Importing
________________________________________
Session 2: Windows Client Essentials for Managing Marketing Lists, Searches & Reports
The Essentials Managing Marketing Lists, Searches and Reports session is a comprehensive, hands-on module to prepare marketing users to efficiently and effectively manage lists and reports, and how to search for contacts within specified parameters. This lesson focuses on creating marketing lists and working lists, searching the firm database for target contacts using a set of search criteria, and finally reporting on the data you are contributing through events and finding while searching. This course is specifically designed to provide marketing professionals the instruction they need to begin managing these processes.
Targeted Role:
Marketing professionals who will be working with industry and event lists, searching contact data for marketing targets, and creating reports related to marketing efforts.
Session Outline:
• Create a marketing list including additional fields
• Best practice recommendations for managing mailings and events
• Overview of Folder Dependency Analyzer (FDA)
• Reports on your data
Session 3: Administrator Client Essentials for Managing User Accounts and User Groups
The Essentials User Accounts and User Groups session is a comprehensive, hands-on overview of creating, maintaining and disabling user access in your database. This lesson emphasizes best practices in InterAction, and provides students with the opportunity to navigate an InterAction environment and demonstrate the tasks they will be managing. This course is valuable for both IT professionals and Marketing Administrators who will be managing the creation and break-down of User Accounts.
Targeted Role:
IT or Marketing Admins who will be managing user and group setup and maintenance, as well as managing the process when employees leave the organization.
Session Outline:
• Creating and managing user accounts
• Creating and managing user groups
• Setting Permissions and Rights
• Procedure when employee leaves the organization
________________________________________