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Intellectual Property

You Are Not Going to Believe This!: Deception, Misdescription and Materiality in Trademark Law - Free Self-Study CLE, featuring Anne Gilson LaLonde

Join Anne Gilson LaLonde in exploring the often confusing and illogical world of deceptive marks, deceptively misdescriptive terms, and primarily geographically deceptively misdescriptive marks.


Anne Gilson LaLonde, author of Gilson on Trademarks, uses her expertise to explain these confusing legislative terms & restrictions.  Mrs. LaLonde also describes the statutory bars to federal registration & the exceptions to these restrictions.  

Included in her presentation are:

  • Statutory bars to federal registration of deceptive marks
  • Detailed explanation, including practical tests, for deceptive matter, deceptively misdescriptive terms and primarily geographically deceptively misdescriptive marks
  • Review of the prohibition of false or misleading representations (Section 43a)
  • Review of the unclean hands defense
  • Proposals to improve the confusing statutory language

About the Presenter

A nationally recognized presenter and author of Gilson on Trademarks, Anne Gilson LaLonde is a graduate of Princeton and the University of Michigan Law School. Formerly an associate in the D.C. office of Sidley & Austin, she also clerked for Norma Holloway Johnson, Chief Judge of the United States District Court for the District of Columbia. Mrs. LaLonde has presented on topics ranging from nontraditional trademarks and zombie trademarks to fashion law and anti-counterfeiting.  She also won Burton Awards for Legal Achievement (a legal writing award) in 2002, 2004, 2005 and 2011. subscribers can search Gilson on Trademarks. Non-subscribers can purchase Gilson on Trademarks at the LexisNexis Store


CLE is approved or pending accreditation for self-study in the following mandatory CLE states:  Alaska, Arizona, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho, Kentucky, Louisiana, Maine, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey,  New Mexico, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, and Wyoming.  PRIOR TO REPORTING YOUR SELF-STUDY CREDIT, CONTACT THE LEXISNEXIS CLE COMPLIANCE & REPORTING DEPARTMENT ATCLE.SALES@LEXISNEXIS.COM REGARDING YOUR STATE'S ACCREDITATION STATUS. 

 Only experienced NY attorneys may take self-study for CLE.  New York regulation requires that all CLE sessions must be conducted by an attorney in good standing or a JD.  The presenter for this event meets this New York regulation.

Course Materials

Click Here for the Video Presentation 

You Are Not Going to Believe This! (complete article)

You Are Not Going to Believe This! At-A-Glance Learning Guide

You Are Not Going to Believe This! PowerPoint Presentation